I know what you’re thinking: “What can WNBA players teach me about business?”
Thoughts are running through your head about the league suffering from low attendance, TV viewership and sponsorships. Not to mention you’ve heard countless rumors about the WNBA being a drain on the NBA’s resources.
Let me stop you right there. Those thoughts are far from reality.
The truth is that during the WNBA’s 15th season it experienced an increase in attendance and TV viewership, and the league landed a marquee sponsorship with Boost Mobile. As for resources, several WNBA owners have said that despite the economic downturn their teams are on pace to turn a profit within the next several seasons.
So, what can WNBA players teach you about business? A lot.
It’s a little-known fact that more than 90% of WNBA players are college graduates. For many reasons the concept of “one and done” doesn’t exist in the WNBA. As a result the league is full of players who are not only skilled on the court, but also in the classroom.
WNBA players are not going to college to bide their time until they are eligible for the pros. They’re going to college because they know that life on the basketball court won’t last forever.
Recently, I caught up with four WNBA players (Cappie Pondexter, Tammy Sutton-Brown, Essence Carson, and Asjha Jones) who are all “business” on and off the court. (Read more).
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