Nike launched its multi-platform campaign, “ATHLETE,” featuring world-class athletes Mia Hamm, Serena Williams, Diana Taurasi, Tamika Catchings and Cappie Pondexter, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities. _After speaking with young female athletes across the United States, Nike found they still feel “unequal” when it comes to being respected in sports.

Check out her video clip.

More. http://www.nikebiz.com/media/pr/2007/08/24_womensSports.html